When Angels Fear to Tread

It's the lack of exits that's a problem amid the deadly clamp of panic throughout the economy - a far cry from the irrational exuberance that drives entrepreneurs (and their investors) and which brings us trouble and fraud as well as greatness and "slumdog millionaires".

No matter how much we bailout the auto industry, there'll be less jobs making cars next year than there are this year – in fact cutting jobs is a condition of the bailout funds. There are going to be less bankers a year from now, too. New jobs will come from new industries, not from the ones on life support. So it is essential that there be some source of funds for entrepreneurs so that they can do what they do best (when they succeed) – create good jobs for future markets.

Tom Friedman suggested bailout money for VCs; Fred Wilson articulately pointed out that only the incompetent VC firms would take the money and that skilled VCS actually do have money and can raise more. Entrepreneurs pointed out in comments on Fred's post that there IS a shortage of money from entrepreneur's POV. In a comment on my post on the subject, Fred suggested tax breaks for angels.

Angels are motivated by fear and greed just like everyone else – angel investors, that is, who, in better times, are a source of funds for entrepreneurs launching the businesses of their dreams. Angels (I've occasionally been one) are just as perverse as all other investors; we're more likely to invest at market tops when everybody else is and less likely to invest in scary times like the present even though there's greater opportunity now.

There is a way to get angel money flowing again but it's not by subsidizing angels – even with tax breaks. Angels are claustrophobic; don't like going into investments without exits.

Angels generally step aside (but don't get cashed out) when a company gets its second round of financing. Often VCs step in with money, advice, and contacts for the next round of a company's growth. The angels and VCs (and entrepreneurs) generally get some reward when the company is either bought or goes public. But companies aren't getting bought or going public right now.

The result is a logjam. The VCs are concentrating their time and attention on companies which would have – in better times – been long out of their portfolios. It's true, as Fred said, that the good VCs can raise more money; but they can't clone themselves. Fred can only serve on so many boards at a time. That means that venture funds can't take responsibility from angel investors at the rate they used to – they have last years' hatchlings still in the nest.

An angel looking at a potential new investment not only confronts the risk of failure – that's always been there – but also the risk that he or she will be in an active role with the company – and perhaps its only source of capital –for a long time to come. We angels, like the VCS, still have the companies that we previously incubated in the nest. So we're not looking for new investments either. We're scared and there are no exits.

Only greed (the dream of an outsized return) can conquer fear. Tax breaks don't do it; you need to have some gain before you can use them.

An opinion piece in the Wall Street Journal today by Tom Hayes and Michael Malone entitled "Entrepreneurs Can Lead Us Out of the Crisis" suggests not only tax breaks for angels and entrepreneurs but also eliminating Sarbanes-Oxley to make it easier to be a public company. This has the virtue of appealing to greed (the IPO dream) and opening up exits; but even I'd agree that, in the dotcom generation, companies went public much too soon – eventually to the detriment of the companies as well as their investors.

We investors have to give up the dream of a QUICK outsized return. We can dream but we have to dream the patient dream. We probably even have to wait for companies to be profitable before we can make any money. That's OK; we can live with that as long as we can have the dream.

Turns out there is something government can do, however, to get investor juices flowing again: invest in infrastructure that creates opportunity rather than subsidizing zombie companies which are blocking the way. When the Erie Canal was built (funded by private investors buying government bonds), private money flowed to boat people and businesses all along the canal. Same kind of thing when the railroads with built with healthy doses of land grants and other subsidies – fortunately government DIDN'T elect to subsidize the canal boats which the railroads put out of business. DARPA (government) had a lot to do with inventing and funding the Internet; the Internet enabled and encouraged a wave of privately funded innovation.

I wish more of the bailout were focused on infrastructure – especially new enabling infrastructure. If transmission lines actually do get built, "alternative" power'll flourish with much less government intervention than is planned. The government does have a role in building those power lines. If the United States can become an e-nation with every citizen having access to a highspeed persistent connection whether at home or on the road, that infrastructure of connectivity will light the exuberance lights for a new generation of connected services. Government's role there is to create telecommunications competition we don't have today and to subsidize the last five or ten percent of connections as we did with rural electrification and telefonication because the network as a whole gains value when it is universal.

We investors and entrepreneurs have to relearn patience. Fair enough. We'll come back into the game once we can't stand to be on the sidelines any longer and when we see a future – almost no matter how distant – in which there is an exit.

A VC Says No to VC bailout

"Thanks but no thanks" is Fred Wilson's prompt response to Tom Friedman's column suggesting that $20 billion in bailout funds be made available to the top 20 VC funds so that they can invest in the future rather than the past of failed banks and auto manufacturers. Fred says:

"…the top 20 firms in the venture capital business are the least in need of a bailout of any group I've ever thought about. These firms, the Sequoias and Benchmarks and Accels and Kleiner Perkins [Fred modestly didn't add his own Union Square Ventures but could have] etc etc can raise a fund anytime they want. Accel raised a ton of money last fall in the midst of the worst global financial meltdown in my lifetime…

"The worst firms, on the other hand, will gladly accept government money. And that is what is going to happen with all of these government efforts to pour more money into the "innovation sector". That money will go to bad investors and weak entrepreneurs and management teams for the most part. It's a problem of adverse selection."

If anything, Fred is understating the danger in flooding the venture market with government money. It's a corollary of Gresham's law that bad investment drives out good. Suppose you're thinking about investing in software or green tech or something else…. and suppose you know the government's about to dump a lot of dumb money in the field, well then you don't invest because someone who's good at grants but probably not good at software or green tech or whatever is likely to wipe out the market for whatever you were going to invest in. If you're going to invest at all, you try to figure out who's going to get the government money and you put your money there. In other words, the smart money ends up front running the dumb money. Not good.

Of course the damage from government "investment" isn't limited to venture funding. Governments around the world have carefully been "investing in" the very banks which should get out of business and out of the way of better run and smaller (and less dangerous) banks. The better and smaller banks can't get investor money in this climate because the investor money would be competing with government money. Same, of course, in the manufacturing sector.

There is one part of Fred's post where he and I do have a slightly different POV: "… the venture capital business, thankfully, does not need any more capital. It's got too much money in it, not too little. Just ask the limited partners who have been overfunding the venture capital business for the past 15-20 years what they think." From an entrepreneur's POV, we like the VCs to be what they consider over-funded – more chance for entrepreneurs to get funded themselves on better terms than otherwise even though we then run the risk that our competitors will get funded as well. But neither as an entrepreneur nor as a limited partner in VC firms would I want to see government money poured or even dribbled in at the top. "Thanks, Tom Friedman, but no thanks."

 

    

Internet Services Worth Paying For

Can you charge for your new Internet service? You're always up against the expectation that Internet services are free. Moreover, you won't grow as fast if you charge as you will if you give something away. On the other hand, a service has to be very large and have lots and lots of hits (or be dominant in certain niches) before advertising'll pay the freight. Capital is currently at least tough to get and much, much harder without a revenue plan (but not impossible, see twitter).

If you're going to be able to charge for your service, you have to make the case that your service is worth paying for.

An easy case is online backup. I happily pay Mozy for this service because I wouldn't want my backup vendor to be monetizing our relationship in any other way than payment from me. If Google offered me free backup, I'd respectfully decline; I don't want the contents of my hard disk to be part of anyone's index. Generalizing, you can charge for a service if there's a very high expectation for privacy. I pay for Paytrust, an online bill management service, for the same reason. (However, I wouldn't recommend them because it seems like owner Intuit is letting them languish and service is deteriorating).

Although it seems counterintuitive, some directories are worth paying to get into even if you're not selling anything. In the old world, you have to pay to stay OUT of 411 and the white pages because your landline provider is making money by selling your access information. I'd pay to be in a directory if I can have control over who has access to my information. The SIP directory maintained by FreeWorldDialup (in which I'm an investor) requires paid registration for maintaining a listing after a 30 day grace period. This was a tough transition for FWD which was launched in the days when everything was free and only eyeballs mattered.

Some services can charge simply because they're demonstrably better than their free competitors. TypePad, on which this blog is hosted, is an example; it charges a minimum of $4.95/month to host a blog. Competitor blogger, owner by Google, is free. But TypePad hosted blogs look more professional (IMHO) so bloggers pay to be hosted here – those to whom it's worth paying for the difference. Six Apart, the company which owns TypePad, has apparently decided it's better to have fewer blogs and get paid for all of them. That's probably why they're still in business and still independent.

FeedBlitz (in which I'm also an investor) used to offer a free service (as well as a paid upgrade) for sending blog posts or other RSS feeds to email, IM, and twitter. As of the beginning of this year, the minimum monthly fee charged to new publishers using the service is $1.49 after an initial free month. The service is still free to those who subscribe to publications. Founder Phil Hollows explains the change:

"FeedBlitz has grown from serving zero to nearly 7 million active subscriptions. From zero to nearly 73,000 publishers. From zero to over 216,000 lists. FeedBlitz has grown into the leading independent automated email marketing service, routinely and reliably delivering over 60 million automated messages a month directly to subscriber inboxes…

"FeedBlitz needs, then, to keep up and ahead - indeed, you expect us to keep up and ahead - as we scale up to handle hundreds of thousands of publishers, to continue to add features and capabilities, and to be there for you in the future. To fulfill your expectations, FeedBlitz needs to generate commensurate revenues to fund both current services and future plans.

"The FeedBlitz business model has ensured our survival and funded our growth so far. Still, to build for the future, starting on January 1st, 2009, we're updating it.."

FeedBlitz competitors have sprung up from time to time. They usually fold. There is a free much less rich service available from FeedBurner, now owned by Google (and currently somewhat neglected by them). FeedBlitz' future, much like that of TypePad, is to serve those publishers who need a service worth paying for. The publisher count'll grow slower than it did when FeedBlitz was free; but new volumes'll bring new revenue. Important to its publisher-customers, FeedBlitz isn't at the mercy of a new round of funding to keep adding both capabilities and capacity.

So can you charge for your new Internet service? Well, it has to be a service demonstrably worth paying for. And you still can't create a twitter-like hit based on a paid model. If you have a free competitor, than you have to be much, much better and you have to explain why you're better. Services sold to support other services and content – as TypePad and FeedBlitz are – have an easier time selling a paid model; but services sold to individuals can succeed on a paid model as well.

Pay Caps are Overdue

A free market demands pay caps for those who have been insulated from failure. Should've been in the bank bailout bill from the beginning (although there shouldn't have been a bank bailout bill at all).

The counter-argument that talent will leave the bailed-out institutions is nonsense.

First, why would we assume that the people who head these institutions are talented at anything beyond maximizing executive pay?

Second, where is all this formerly expensive talent going to go? Even if they hired Arthur Andersen to help them "be a Tiger", they don't play golf well-enough to make the pro circuit. Their rapidly shrinking (but non-subsidized) competitors aren't going to hire the losers while they're letting their own people go. We don't want them in startupville and we don't do high salaries or high perks here; even our option plans are changing to restricted stock now. The market for over-paid executives is probably worse than the market for MacMansions.

Third, they are in effect government employees paid with public money. $500k is extremely generous for a government job.

Fourth and most important, the prospect of a future payoff in restricted stock isn't bad at all – unless you don't believe that the company you are leading has a chance of success – in which case said company ought to be folded without paying you another dime. If I weren't retired, I'd run any company I believed in for $1/year if the restricted stock deal were right – and I wouldn't lead a company I didn't believe in for any salary. Maybe I'm just jealous because I never had a seven figure salary as a CEO or in any other position although I did make money from options (Microsoft) and selling founder's stock (ITXC for which we provided the seed capital).

Then there's the argument that companies won't take a bailout if it limits executive salaries. If they don't need a bailout, that's fine, of course, and a good thing they don't take one. If they do need a bailout and executives block it, the board should fire those executives. If the board doesn't do that, then stockholders should fire and/or sue the board. There is such a thing as fiduciary duty. Besides, who is going to pay the executive salaries if a company which needs bailing out doesn't get so bailed?

Pay caps for bailouts won't ruin the free market; they protect it. It would be a good thing if some "low paid" executives demonstrated some success. The spillover might be more backbone from pension funds and other big holders of stock and downward pressure on executive salaries across the board. This is the time to wring out excesses of all kinds.

Advice to Entrepreneurs – In Lieu of Capital

Programming contracts can fund development of your breakthrough product when no one else will; and contracts are a good way to keep eating while you pursue your dream. This strategy takes more patience than would be needed if you could get angel or venture funding to pay you (and any associates) while you do initial development and work towards revenue; but you probably can't get that funding today unless you have a great track record. And you don't want to give up your dream.

That strategy worked several times for me; didn't make me rich but did get me good product income when I had no money to invest and couldn't or didn't know how to raise any.

Once in the 1970s a bank hired me to develop some software to connect their computers to the newly formed automated clearing houses (ACHs) which would make paperless credits and debits possible. I wrote the software for my usual fixed fee with 25% up front and the rest in progress payments. Then the bank came to me and said: "We are part of a joint venture which could market software like this to other banks. All banks need this capability because social security payments are going to come through the ACH and none of them are prepared. Moreover, there are standards for what these transactions will look like and how they're accounted for so every bank has pretty much the same requirements. This is a great opportunity but we need a bunch of changes to make this into a product. What would you charge us for these changes?"

I knew more about the software business than they did and knew that changes for productization would be more extensive than they thought. I quoted them a high but reasonable fee for this which, to their surprise, was more than the original development cost. "We don't have that in our budget," they said.

By now I was convinced of the product potential. "OK," I said, "I'll make the changes for a much smaller amount which will be a non-refundable advance(basically what I needed to support my family) but I'll keep ownership and grant you an exclusive license to sell the product. You'll pay me 2/7 of gross sales of new product and can deduct the advance from that. You'll sell a one year license that comes with free support and maintenance releases. I'll back up your support people (what we'd call tier three today). Additional year licenses will cost x% (I forget what it was) of the then current cost of an initial license and I'll get 4/7 of them because there won't be much selling effort."

Their business plan hadn't included renewal income so much of the cost of what I proposed was out of money they hadn't banked on. But, most important, the outlay for development now fit the budget money they had available. It was a deal and I was in the software rather than just contract programming business.

The product became the leading product it in its category. My company grew but my interests wandered to politics. Eventually I sold the remaining product rights back the bank's joint venture for enough to finance three sabbatical years during which I ran for the US Senate (unsuccessfully) and was Vermont Secretary of Transportation. That's all another story.

Patient irrational exuberance is not quite an oxymoron. Entrepreneurs always need irrational exuberance; in times like these – when the potential rewards are high but the price of entry almost unmanageable – you have to believe in yourself and your ideas enough to wait a long time for gratification. Hanging out doing contract programming is a good way to spot opportunities (which someone is willing to pay for) and to earn a share of them.

Advice to Entrepreneurs from What Would Google Do

My friend and sometimes colleague Hardeep asked:

"… the lists of details for each of those features keep getting longer and longer. If I ignore all the features I want, I will be nowhere close to where my competitors are (should I care where they are?) and here I am working on a project that does more than the competitor. If I focus too much on nitty-gritty details, it will be months before a release. Do I focus on these details and build the best product now or focus on the bigger picture of releasing a product even if its feature set is limited?"

It turns out my friend and fellow blogger Jeff Jarvis has answered this question in his new book What Would Google Do?

"[Google Vice President Marissa] Mayer recounted a debate among programmers before the release of GoogleNews. Days before the start of the beta, they had enough time to implement one more feature – sort by date or sort by location – but couldn't decide. So they did neither. The day the service was released. They got 305 emails and 300 of them asked for sort by date. The users answered the engineers' question for them. 'Just get the product out there and then have the users tell us where it is more important to spend our time,' [Marissa said]"

I couldn't agree more. Featureitis is a disease I've suffered from too often. A product distinguished by just a raft of features probably isn't worth doing. There's got to be one great thing that makes your product or service new and compelling. Get the basics of that done well; additional features will just obscure the main point and may make the product hard to use. You'll be astonished to find that the feature you found hardest to leave uncoded isn't missed by anyone while one you never thought of is demanded by multitudes.

But suppose you realize that some existing popular product would be an order of magnitude better if it only had one additional capability? Happens all the time; the better the product, the greater the possibilities that it opens up. Do you recreate all of Twitter, for example, and then add the missing capability? No way. Instead you find a way to build the capability on top of the existing product. You win by having invented a new service without the need to tediously recreate an old one. The owners of the old service gain by having you use their service as a platform. That's new product creation at its finest.

See Features Kill for how to manage feature creep.

Owning Servers is Passé

Cloud computing isn't just for little guys anymore. Both local hosting businesses and MIS-managed computer centers are likely to disappear into the clouds in the next couple of years. Small is NOT beautiful in host computers anymore. Amazon (for example) CAN do it better and cheaper than you.

For years many of us have been hosting our applications with local hosting companies. Sometimes this has meant buying a computer and having it in a cage at the hosting service; sometimes this means renting real or virtual computers from the hosting service. Usually it is necessary to buy as many computers or commit to as much capacity as may be needed to service your worst (or best!) case peak. If you own the computers, you have to replace them when they become functionally obsolete.

Cloud computing as the term is used in this post means running your applications and/or hosting your data in the huge clouds managed by Amazon, Google, Microsoft and others (I've only used Amazon so my examples come from there). When you use the resources of a cloud computing provider, you don't think in terms of specific computers but rather in terms of data storage capacity and virtual servers. Amazon (again, I don't know as much about the others) only charges for what you actually use in terms of storage and Internet access. If you have a peak, you pay for the peak; but you don't have to maintain any idle capacity to allow for peaks. The capacity is just there when you need it. If you have actual applications running at Amazon rather than just data stored there, you do pay per hour for each "instance" of the application including its virtual server which is running but they can be started and stopped dynamically depending on actual load. Small instances cost $.10/hour to run.

Instances consist of any one of a number of different Linux or UNIX flavors or Windows Server 2003 plus the applications you've chosen to use with it. If your applications already run in one of these environments, chances are that you get them running on Amazon EC2 relatively easily. Familiar software like SQL, mySQL, Oracle etc. is already available there in the clouds.

Customer-facing servers are especially good candidates to go into the clouds. Amazon isn't perfect but you're probably doing fine if you have no more outages than they do. Your data is safely removed from your premises and replicated. Your servers keep running even if power is lost locally. You can opt to appear in North American, European, and/or Asian clouds so you can be "near" your users in an Internet sense without having to position servers around the world or paying a content delivery network like Akamai to cache your data near your users. Amazon is connected directly to Internet backbones so data gets in and out more quickly than it's likely to do from your premises or even from most local hosting organizations.

If your organization is spending hard-to-get capital dollars buying servers, that decision needs to be revisited pronto. If you're looking for a place to cut costs, look at the cost of care and feeding for your own servers. How much time are technical experts spending making sure that your servers are running correctly or that strange things haven't happened to the connection between your server and the Internet? How much do you spend on updating the servers? How much extra capacity do you have to buy to allow for peaks in demand? How much extra Internet bandwidth are you paying for because there might be a spike in customer queries? Most of these costs can be avoided with cloud computing.

Business winners and losers: local hosting services that survive will segue into local experts skilled at getting their customers running well in the clouds. You still need the right application for your business; you still need well-designed web pages; if you're not a technical business, you don't want to be creating virtual instances of servers (even though this is easier than managing real servers). In fact, the local experts will have less of a conflict of interest when they're not promoting services which require you to buy more capacity from them.

Dell, Sun, and other manufacturers of server hardware lose. There won't be as many small servers sold. The big guys who big servers have enormous bargaining leverage.

CTOs who give up the glass rooms and move their organizations into the cloud may lose capital budget but they'll gain kudos.

I think content delivery services like Akamai lose because data replication comes bundled with cloud hosting. That's certainly what Amazon's CloudFront is all about.

The cloud providers win. They shares their economies of scale and gain further economies of scale. They get a small piece of a huge volume of computing, storage, and data access. They get to sell auxiliary services like billing your customers for use of your hosted resources. Disclosure: I own a small amount of Amazon stock purely because I believe they are leading the way in cloud hosting (and I like Kindle), but not because of their core book selling business.

See also:

Amazon S3 – Very Cheap Storage in the Sky

Airlines Encourage Cloud Computing

Beware the Coyote Syndrome

Wylie Coyote sometimes runs over the lip of a cliff but doesn't start to fall until he looks down and sees that there's nothing but air under his feet. Same thing happens with companies and industries: if they're big enough, they keep on going even long after they're really dead.

Talked to someone today who'd googled me first (wouldn't you do that with a stranger?) and found a Red Herring interview in which I'd predicted Nortel's bankruptcy:

"Tom Evslin… compares the recent changes in the telecom landscape to the shift from mainframe computers to PCs. In that transition, dollars came out of IBM's pockets and into the coffers of Microsoft and Intel. Mr. Evslin predicts a similar redistribution of wealth in the telecom industry. Dollars that once went to Lucent Technologies and Nortel Networks will find their way to companies that make soft switches, voice-over-IP equipment, and replacements for expensive hardwire switches that route phone calls…"

Trouble with this prediction is that it was made in 2002. The rest of the     quote: "It will be a painful transition. Even the most optimistic don't expect things to settle down before 2004. For many companies, that will be too late." It wasn't until the next bubble burst that Nortel went chapter 11.

You can be right about trends and get the timing very wrong. Nortel WAS already toast back in 2002 but they (and their customers and their stockholders and their bankers) didn't know that so they kept going on sheer momentum. Maybe they could have used that momentum to scramble back on the cliff as the coyote's trying to do in the picture but they didn't and companies usually don't.

So what companies and industries today are really walking dead? It's a very important question because we live in a time of bailouts when zombies are kept walking with public money and may be crowding out the startups that should take their place.

Old style investment banks have already declared themselves dead and turned into regulated banks in order to get handouts. But do we really need financial supermarkets which are "too big to fail"? I don't think so. Do we need as much credit as we've been using? No. Do we need all the exotic credit instruments? No. Do we need all the people who sell all the credit we don't need and construct the exotic credit instruments? We don't need them to do that. Perhaps we need a retraining program.

Manufacturers of cars powered by internal combustion engines, particularly manufacturers with huge unfunded liabilities for past promises and huge debts, are certainly already over the cliff. Interesting article the other day – I can't remember where – about how many less parts there are in an electric or even a plug in hybrid electric where the gas engine only drives a generator than there are in a traditional gas powered car. Point is that it's much easier for an upstart to get started up building the electrics than it would have been to compete with those who are really good at building gas engines. Now where's that cliff?

Readers say I'm way too early in targeting the extinction of copper-based voice service by the end of Obama's first term. Maybe; there is the coyote syndrome to think about. But it's also possible that the coyote (or the coyote's customers or the coyote's bankers or the coyote's stockholders) happen to look down.

Airlines Encourage Cloud Computing

When things come full circle, you know you're old. I cut my professional teeth on massive centralized computers; helped use remote access to bring computing power out of the glass room; then I retooled for the massive decentralization that microcomputers made possible; made a new career in helping to connect all those decentralized computers. Now, IMHO, computing is about to go back into the cloud.

According to a story by Nathan Eddy at eweek.com, United is planning to join American, Delta, and Virgin America in offering WiFi on US domestic flights. The story talks about being able to exchange email and rebook flights while aloft. What's more important is that WiFi en route will remove one of the last reasons to carry around much more computing power than you can get in a netbook – a small computer with long battery life, a good screen, but not much disk storage and not many onboard applications.

When you want to do word processing or number crunching on a netbook, you use an application for that purpose available online. Google and others already offer somewhat weaker online versions of the Microsoft Office applications like Word and Excel that most of us are familiar with. You or your employer save money twice – once when you buy a cheap netbook without Windows rather than a more expensive laptop, the second time when you don't buy a copy of Microsoft Office.

Up until now the appeal of netbooks was small because we all spent a fair amount of our travel time offline but still wanted to be able to work. But, if we're going to be online most of the time, netbooks get to be a very good alternative. We already can get online in our cars in much of the country – hopefully only while we're passengers – using the cellular technologies EVDO and HSPA.

Maybe smart is the new cool but saving money now means survival. My prediction is that netbooks start to make serious inroads during the current ueconomic unpleasantness. Bad news for Dell and others who will probably see smaller margins on these cheaper machines; perhaps good news for Intel if the cheaper machines (which still need good computing power to execute remote apps locally) expand the market for chips. Good news for communications providers as the need for bandwidth – especially mobile bandwidth – increases. At least temporary good news for airlines since they plan to charge $12.95/flight for access (are we really saving money then?). Very bad news for Microsoft. Perhaps bad news for Apple since it's hard to see running most apps on the small screens of most cool Apple devices and the Mac coolness will be lost if we're all running apps in the cloud.

Also bad news for parts of the country which don't have pervasive Internet access. We end up using obsolete apps on obsolete machines and paying more for the privilege. Good thing we're building an e-state here in Vermont.

An Innovator’s Dilemma – License or Manufacture?

Dash Express, the GPS with GPRS communication for automatic pooling of real-time traffic reports and a truly open application API, is one of the coolest products I've ever owned; it clearly points the way to not only the future of not getting lost but also the next stage of mobile communication and crowd-sourced data. Dash Navigation, the company behind it, recently laid off 65% of its workforce, according to Eric Shonfeld on TechCrunch, and has had to make radical and perhaps fatal alterations to its business plan.

Dash Navigation invented a radical mating of wireless and GPS technology. Existing GPSes like those from Garmin are closed systems, so Dash to built and distributed its own hardware to provider consumers a way to buy its clever technology. They made their platform open so that outside developers could add value to this cool device. They raised a significant amount of venture capital from first tier VC firms Kleiner Perkins and Sequoia. They got excellent product reviews.

But now they're in trouble. They've announced that they will no longer be a manufacturer (although you can still buy the device as I did); they will concentrate on licensing to GPS manufacturers, mobile phone providers, PDA makers etc. in order to get wider distribution. They haven't announced any licensing deals since the press release with their change of approach – although that was only a month ago. They're not doing any hiring according to their website, not surprising given the layoff they just had. They are still supporting their product as I can testify from a user POV.

Licensing is unfortunately NOT a good strategy for innovation. The licensees usually won't budget enough for the consumer education needed to sell innovation; they don't live or die by your success; they may just be covering a bet. They don't change their hardware to fit your software. You as the licensor don't have retail margins to support retail advertising since those margins go the builders and distributors of the retail product.

On the other hand, manufacturing and getting good distribution for a manufactured product is incredibly expensive and hit or miss. You run the risk of just doing enough to show fast followers how to add your features to their hardware. They don't even have to be as good as you if they have better distribution.

This is the innovator's dilemma and there's no good answer except lots of luck or lots and lots of capital. In a great economy, there's a flood of innovation and it's easy to get money but hard to get attention. In a poor economy, money is hard to come by; your VCs suddenly remember the old adage about throwing good money after bad and say they hear their mothers calling if you happen to corner them in a corridor.

The Apple Macintosh wouldn't have worked as licensed software for the PCs of its day. It needed hardware designed for its strengths; it needed large margins to support a large ad budget and initially short production runs (compared to DOS machines). Steve Jobs decided to tightly bundle the hardware and software and they've never been teased apart since. When things are going well for Apple, this is considered brilliant strategy. When things weren't going well, everyone knew this was a mistake; he should've licensed it. Now Apple has its own capital and can continue with integrated hardware and software innovation like the iPod and the iPhone. The model works when you're rich and brilliant.

Tivo was an incredibly innovative product. I still haven't seen a competitor eight years later which is even as good as the first Tivo device. Tivo has gone back and forth at least once between a manufacturing and a licensing model. It can't compete with the distribution advantage of the networks. Somehow it survives but doesn't really prosper (disclosure: I own a small amount of Tivo stock even though I don't currently own the device because the features I want don't work with DirecTV).

The Israeli company VocalTec was THE early innovator in VoIP (when VoIP was still in the carrier network and not in the home or office). Their engineering skill was in VoIP software development. They felt, probably correctly, that they had to sell VoIP devices to the carrier market to get the margins they needed and to deliver a "turnkey" solution.  But once Cisco and other became interested in delivering their own boxes, there was no longer a way for VocalTec to compete. Should they have licensed from the beginning? Easy to say with hindsight but they might well have not gotten traction nor sufficient margins nor been able to raise capital by going public if they had.

Back in the distant past my company Solutions, Inc. developed fax software for the Macintosh. We licensed it to fax modem manufacturers; we made a modest living but squandered most of it trying to promote our software (which was only available bundled) at trade shows. "You're selling what?" people would ask. At best, we made a dollar or so on each modem our licensees sold. Should we have had our own modem? Didn't have the capital. Eventually we licensed the software to Apple who used it as an upgrade to their own inferior software. Not a bad outcome but not what we were dreaming of.

I hope Dash Navigation finds a way through this innovator's dilemma. Their device IS going to shape the future. It'd be nice if they could benefit from it.

Now on Kindle!

hackoff.com: An historic murder mystery set in the Internet bubble and rubble

CEO Tom Evslin's insider account of the Internet bubble and its aftermath. "This novel is a surveillance video of the seeds of the current economic collapse."

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Kindle: Amazon's Wireless Reading Device

Not quite as good as a real book IMHO but a lot lighter than a trip worth of books. Also better than a cell phone for mobile web access - and that's free!

The Interpreter's Tale

Hacker Dom Montain is in Barcelona in my downloadable long short story. Why? and why are the pickpockets stealing mobile phones?

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