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LocalReplay PrePlayed!

LocalReplay, a stealth-mode startup which I invested in, was just outed on Alarm Clock and other sites on the basis of a LinkedIn help-wanted. So much for secrets in cyberspace. The bot’s are ever vigilant.

LocalReplay is a hyper-local site for youth sports and quietly began hyper-locally in North Carolina and vicinity with intense coverage including video and stills of games and players, StarCards, TeamCards, and many other kinds of cards as well. The cards are inspired by what we used to collect from bubblegum packs and have not only pictures but also videos associated with them. Players fill out their own StarCards; TeamCards are composites with parts filled in by coaches and other parts filled in by fans and players,

Here’s the StarCard for basketball player Jamius Gunsby of the LaGrange, GA Wolverines.

Use of the service has been spreading as one team plays (and talks to and emails) another. Professional and amateur photographers and writers, fans, and players all contribute content. The result is a rich archive full of stuff that people really care about. Evidence includes eight minute average visit time and 45% repeat visits.

LocalReplay is an example of what I believe will be the next wave of Web successes – services which strengthen and enhance existing local groups. Broadband penetration has now increased to the point where even a local group can count on most of its members having access. FaceBook (see earlier post) is a prime example of this new breed of application: it didn’t create the campuses, obviously; but it does serve them and, in its initial stage, spread virally campus to campus rather than person to person.

LocalReplay is also an example of how local news can be much richer in the days of the web. Broadcast video of local sports has been almost non-existent, sometimes appearing briefly on local cable channels or over the air. Yet watchers of local sports have been recording it ever since the super-8 movie camera made that possible. The first video-cam I ever used was one we rented to tape a basketball game daughter Kelly was playing in. Now all that recording can be made broadly available to the people who care about it. Everyone who wants to be is a video sports reporter. Proud grandpa in Grand Rapids can watch (and rewatch) the touchdown in Topeka. Last year’s game is as accessible as this one.

Success for these hyper-local sites will come a community at a time. It is possible to succeed in some places and not in others because local participation defines success or failure. Scale is needed to support software development and the platforms but 10% penetration of members of 99% of the targeted local groups is failure while 60% penetration of 20% of the groups could be a wild success (although allows room for competitors to steal a march). It’s better to get it right locally than blow out fast everywhere.

You can read more about the outing and LocalReplay on the blog of founder Galeal Zino.

Related posts:

For Web 2.0 Success - Think Local, Act Local

Web 2.0 – The Global Opportunities in Local

Local – The First Life Opportunity

The Newbies are Coming

Web 2.0 is Stuck at a Local Optimum

Come Ski Vermont

National Weather Service at 429AM this morning:

...HEAVY SNOW WARNING IS CANCELLED... ...BLIZZARD WARNING IN EFFECT UNTIL 7 AM EST THURSDAY...

THE NATIONAL WEATHER SERVICE IN BURLINGTON HAS ISSUED A BLIZZARD WARNING ACROSS THE NORTHERN ADIRONDACKS...THE CHAMPLAIN VALLEY OF NEW YORK AND VERMONT...AND ALL OF CENTRAL AND NORTHERN VERMONT... WHICH IS IN EFFECT UNTIL 7 AM EST THURSDAY. THE BLIZZARD WARNING REPLACES THE HEAVY SNOW WARNING PREVIOUSLY IN EFFECT.”

The last couple of years here (almost since we moved back) have been marked by poor ski conditions.  No more as you can see out the Nerdville window:

Img028_2

We already had over a foot of snow from a long series of small fast storms with no thawing in between.  The ski areas had built their bases deeper with snow making taking advantage of the unusually cold weather.  But this is the real thing.  That storm below is going to wind up tight as it gets over water and pump a few inches an hour back this way all afternoon and night.

Cur_ne_440x297_1

BTW, see the apparent hole in the storm over northern Vermont where we live.  It’s an artifact caused by radar in Burlington not being able to see through the high peaks of the Mansfield range to the relatively low tops of the clouds that snow comes from.  Trust me; we’re having a blizzard.

I was going to straighten out my desk (you can see above that it needs it), write a long thoughtful blog (I’m sure you can wait), learn Yahoo Pipes, and work my way through my inbox (faintly visible above).  Instead I’m going to x-country ski the roads before the wind picks up and come home and be snowed in with Mary for Valentine’s Day.

Now on Kindle!

hackoff.com: An historic murder mystery set in the Internet bubble and rubble

CEO Tom Evslin's insider account of the Internet bubble and its aftermath. "This novel is a surveillance video of the seeds of the current economic collapse."

The Interpreter's Tale

Hacker Dom Montain is in Barcelona in Evslin's Kindle-edition long short story. Why? and why are the pickpockets stealing mobile phones?

Need A Kindle?

Kindle: Amazon's Wireless Reading Device

Not quite as good as a real book IMHO but a lot lighter than a trip worth of books. Also better than a cell phone for mobile web access - and that's free!

Recent Reads - Click title to order from Amazon


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